Our Mission
Bring Web3 Into Real World & Mass Adoption
Bridging more web2 users to web3 world
Our goal is to bring Web2 users into the world of Web3, enabling more people to benefit from its advantages and opportunities. To achieve this goal, we are mainly adopting two approaches.
Firstly, through shared public infrastructure, we provide an easy entry point for Web2 users to transition into Web3. We will build an open platform that allows users to share and access various Web3 infrastructure, such as shared umbrella and shared mobile power bank,and more. This will help Web2 users seamlessly transition to Web3 and enjoy distributed, secure, and trusted services.
Secondly, we will focus on a content platform centered around local living. We will create a platform that revolves around local communities, offering Web2 users interesting and valuable content related to the people and things around them. Through social interactions and activities tied to local living, we will attract Web2 users to engage with our platform, allowing them to experience the new social dynamics and creativity of Web3.
Through these two approaches, we will guide Web2 users to gradually understand and embrace the concepts, technologies, and ecosystem of Web3. We believe that by providing convenient entry points and content relevant to their daily lives, we can drive mass adoption of Web3 and bring more opportunities and value to users.
Solving the Problem of Low Effect of User Acquisition and Advertising
In the traditional Web2 world, user acquisition and advertising face numerous challenges when it comes to private traffic and promotion. However, through shared public infrastructure, we have introduced a fresh solution in Web3, opening up a new era for user acquisition and advertising.
Shared public infrastructure makes user acquisition more efficient. In Web3, we have established an open infrastructure network that allows projects and platforms to share resources and user data. By leveraging this shared environment, the cost of user acquisition is significantly reduced, while the effectiveness is enhanced. Project owners and platforms can tap into shared user data to identify more precise target audiences, resulting in higher conversion rates and user engagement. This shared model breaks down the barriers of information silos, providing greater opportunities and potential for user acquisition.
Shared public infrastructure also transforms the way advertising is conducted. In Web3, advertising is no longer a one-way push but rather a closer interactive relationship with users. Through shared user data and user consent, advertising becomes more personalized and targeted. Project owners and advertisers gain a better understanding of user preferences and needs, enabling them to create more appealing ad content. At the same time, users have the autonomy to choose to participate in ad campaigns that interest them, and they can receive rewards and value in return. This shared advertising model not only enhances user experience but also brings higher conversion rates and brand impact for advertisers.
Through shared public infrastructure, we are unlocking a new era of user acquisition and advertising in Web3. In this new era, user acquisition is more efficient, advertising is more personalized, and users are more engaged. We believe that shared public infrastructure will bring more opportunities and value to project owners, advertisers, and users, driving the prosperous development of the Web3 ecosystem.
Building a Real-World Web3 Application Paradigm and Delivering More Practical Decentralized Services
In the world of web3, many DePIN projects driven purely by incentives face significant implementation risks due to a lack of commercial closure. Our mission is to provide a secure and robust commercial loop to ensure sustainable operation, while delivering stable DePIN mining returns to our users.
We have chosen the umbrella, a highly frequently used essential item in daily life, as the initial product IP for our exploration of large-scale web3 applications. By diligently developing this product, we aim not only to provide practical and convenient services to users but also to lay a solid technical and practical foundation for future web3 possibilities.
In guiding the masses to use public infrastructure services, our aim is to introduce them to the world of web3. We strive to lead the masses into the realm of web3 by providing user-friendly public infrastructure services and enabling them to reap the benefits therein.
Join us in our mission to collectively construct a real-world web3 application paradigm that attains widespread usage and offers practical and convenient web3 services to the real world.
Empowering Localized Creativity and Opinion Sharing for Ordinary Individuals in the Web3 Era
We focus on localized life scenes and understand that generic viewpoints on the internet sometimes fail to align with the local reality, and the authors of these viewpoints may not have a comprehensive understanding of the latest local developments. Additionally, while local residents are the ones who possess the deepest knowledge of their regions, they face barriers to expressing their opinions through traditional media platforms, resulting in a lack of a more localized and community-driven opinion platform.
To address these challenges, we will combine the power of AI, a more advanced production approach, to help ordinary individuals express their creativity and opinions. By providing a localized community platform, we aim to inspire local residents to actively create and share, conveying their unique viewpoints and insights to a wider audience. At the same time, these localized and authentic opinions can also serve as a data source, feeding into AI systems and eliminating biases and misconceptions in mainstream media regarding the real local context.
On the other hand,DePoW is a self-value discovery platform centered around creators and the fan economy. It advocates a renaissance of thought, encouraging individuals to rediscover the value of their creations and perceptions. Telbrella empowers creators with the tools and leverage to unearth their own worth. Here, everyone is both a creator and an audience. In other words, you are your own MCN (Multi-Channel Network) and responsible for your own value.
By providing this platform,we are shaping a more diverse, open, and inclusive ecosystem for creativity.
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